Privacy Policy

The purpose of this Privacy Policy is to outline how www.laifentech.com (referred to as the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from our Site.

Contact

If you have further inquiries, need additional information about our privacy practices, or wish to file a complaint after reviewing this policy, please feel free to contact us via email at info@laifentech.com.

Collecting personal information

When you visit our Site, we gather specific information about your device, interactions with the Site, and the data necessary to process your purchases. If you reach out to us for customer support, we may collect additional information. In this Privacy Policy, we refer to any information related to an identifiable individual (including the information listed below) as "Personal Information." The following is a list of the Personal Information we collect and the reasons for its collection:

Device information

• Purpose of collection: To ensure accurate loading of the Site for you and to analyze Site usage for optimization.
• Source of collection: Collected automatically through cookies, log files, web beacons, tags, or pixels when you access our Site.
• Disclosure for a business purpose: Shared with our processors Shopify, PayPal, Stripe, Facebook, and Google.
• Personal Information collected: Version of web browser, IP address, time zone, cookie information, viewed sites or products, search terms, and how you interact with the Site.

Order information

• Purpose of collection: To fulfill our contract and provide products or services to you, process your payment details, arrange shipping, send invoices and/or order confirmations, communicate with you, screen orders for potential risks or fraud, and provide information or advertising related to our products or services based on your preferences.
• Source of collection: Provided by you.
• Disclosure for a business purpose: Shared with our processors Shopify, PayPal, Stripe, Facebook, and Google.
• Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Sharing personal information

In order to deliver our services and fulfill our agreements with you, as previously outlined, we share your Personal Information with service providers. For instance:

• Our online store is powered by Shopify. For further details on how Shopify handles your Personal Information, please visit the Shopify Privacy Policy.
• We may also disclose your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information we receive, or safeguard our rights.

Behavioural advertising

As mentioned previously, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe may be of interest to you. Here are some examples:

• We use Google Analytics to gain insights into how our customers use the Site. To understand how Google handles your Personal Information, please refer to the Google Privacy Policy.
• Furthermore, you have the option to opt out of Google Analytics through the Google Analytics Opt-out Add-on.
• We share information regarding your Site usage, purchases, and interactions with our ads on other websites with our advertising partners. Some of this information is directly collected and shared with advertising partners, while in certain cases, it is done through cookies or similar technologies (subject to your location-based consent).
• With the help of Shopify Audiences, we display ads on other websites in collaboration with advertising partners, targeting buyers who have made purchases with other Shopify merchants and who may also show interest in our offerings. Additionally, we share information about your Site usage, purchases, and the email address linked to your purchases with Shopify Audiences, enabling other Shopify merchants to make relevant offers.

For a comprehensive understanding of how targeted advertising functions, you can visit the Network Advertising Initiative's (NAI) FAQ.

For more choices and control over personalized ads, you can adjust your preferences through your device settings, such as turning on "Limit Ad Tracking" on iOS devices or "Opt-out of Ads Personalization" on Android devices.

Please note that these opt-out processes may vary based on your device and location, and it's possible that you may still receive generic ads even after opting out.

You can also manage personalized ad settings here:

• Facebook
• Google
• Bing

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Using personal information

Your personal information is utilized to deliver our services to you, encompassing product offerings, payment processing, order fulfillment, and keeping you informed about new products, services, and special offers.

Lawful basis

If you reside in the European Economic Area (EEA), your personal information is processed in accordance with the General Data Protection Regulation ("GDPR") based on the following lawful bases:

• Your explicit consent.
• The execution of the contract between you and the Site.
• Compliance with legal obligations.
• Protection of your vital interests.
• Performance of tasks in the public interest.
• Pursuit of legitimate interests that do not override your fundamental rights and freedoms.

Retention

Once you make an order through the Site, we will keep your Personal Information in our records unless and until you request its deletion. For additional details regarding your right of erasure, please refer to the "Your rights" section below.

Automatic decision-making

If you are a resident of the EEA (European Economic Area), you have the right to object to processing based solely on automated decision-making (including profiling) if such decision-making has a legal effect on you or significantly impacts you.

• We do employ fully automated decision-making that may have a legal or significant effect using customer data.
• Our processor, Shopify, uses limited automated decision-making solely for fraud prevention, which does not have a legal or significant impact on you.

Services that involve aspects of automated decision-making include:

• A temporary blacklist of IP addresses linked to repeated unsuccessful transactions. This blacklist remains effective for a short period.
• A temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist remains effective for a brief period.

Selling personal information

Under the California Consumer Privacy Act of 2018 ("CCPA"), our Site offers for sale certain Personal Information as defined by the law.

Your rights

GDPR

If you reside in the European Economic Area (EEA), you have certain rights concerning your Personal Information, including the right to access, transfer, correct, update, or request the erasure of your data. If you wish to exercise these rights, please reach out to us using the contact information provided above.

Your Personal Information will initially be processed in Ireland and subsequently transferred outside of Europe for storage and further processing, including to Canada and the United States. For detailed information on how data transfers adhere to the GDPR, you can refer to Shopify's GDPR Whitepaper.

CCPA

If you reside in California, you have specific rights concerning your Personal Information. These rights include the right to access the Personal Information we have about you (also known as the "Right to Know"), the right to transfer it to a new service (also known as the "Right to Data Portability"), and the right to request corrections, updates, or erasure of your Personal Information. If you wish to exercise any of these rights, please reach out to us using the contact information provided above.

Furthermore, if you would like to appoint an authorized agent to submit these requests on your behalf, please get in touch with us at the address mentioned above.

Cookies

When you visit our Site, a small amount of information, known as a cookie, is downloaded to your computer or device. We utilize various types of cookies, including functional, performance, advertising, and social media or content cookies. These cookies enhance your browsing experience by enabling the website to remember your actions and preferences, such as login details and region selection. Consequently, you won't need to re-enter this information each time you visit the site or navigate between pages. Moreover, cookies offer insights into how people use the website, indicating whether they are first-time visitors or frequent users.

The duration a cookie remains on your computer or mobile device depends on whether it's a "persistent" or "session" cookie. Session cookies are active until you stop browsing, while persistent cookies remain until they expire or get deleted. Most of our cookies are persistent and typically expire between 30 minutes and two years from the moment they are downloaded to your device. You have control over managing cookies through various methods. However, it's essential to be aware that removing or blocking cookies may have a negative impact on your user experience, and certain parts of our website may become less accessible. Although most browsers automatically accept cookies, you can choose to accept or decline them through your browser controls, usually found in the "Tools" or "Preferences" menu. For guidance on modifying your browser settings or managing cookies, consult your browser's help file or visit websites like www.allaboutcookies.org. Please note that blocking cookies might not entirely prevent information sharing with third parties, such as our advertising partners. To exercise your rights or opt-out of specific information uses by these parties, follow the instructions in the "Behavioural advertising" section mentioned above.

Do Not Track

We want to inform you that we do not modify our data collection and usage practices when we receive "Do Not Track" signals from your browser. This is because there is no standardized industry approach to respond to such signals consistently.

Changes

This Privacy Policy may be updated periodically to reflect changes in our practices, operational procedures, or as required by legal or regulatory reasons.

Complaints

As mentioned earlier, if you wish to file a complaint, please get in touch with us through the provided email or mailing address under the "Contact" section above.

If you are dissatisfied with our response to your complaint, you retain the right to lodge the complaint with the appropriate data protection authority. You can contact your local data protection authority for further assistance.

Last updated: Aug 8th, 2023